11th November of each year is not only one important step of the brand sales battle, is also a really voting by the people. According to the data, the high sales amount proves the fine reputation.
On 11th November 2016, among the fierce completion by different brands, Seeyoung, the continuous leader of silicone oil free head skin care, was outstanding with its strong brand sales, and became the champion of washing and care products sales at the whole network on 11th November 2016!
Successfully defeat the foreign brands, ranking the first place of washing and care products sales at the whole network
On 11th November 2016, Seeyoung made best use of the multiple platform and multiple point sales mode of the washing and care products, the platforms within and out Taobao interacted, not only at Tmall flagship stores, Tmall outlet and Tmall supermarket, the sales amount at such channels outside Taobao as Jingdong, VIPS, Jumei and so on also developed, many international daily-use chemical giants were defeated, and Seeyoung finally won the golden medal for the E-commerce channel sales ranking.
According to the monitoring data from Syntun: among the battle of washing and care products on 11th November 2016, Seeyoung became the greatest black horse in this year, the sales at whole network exceed Loreal and became the champion, defeated nine famous international brands and became the only one local brand among TOP10 washing and care brands*.(*source from the data statistics for 16 major E-commerce platforms conducted by Syntun)
△ Hair washing and care product at whole network---Seeyoung
Cheng Yingqi, vice marketing president of Uniasia Group, told the reporter that, “on this 11th November, at the early time, sales amount of Seeyoung has been ranking at the second place at different platforms and also ranks the second place at the whole network. The whole team was fretful to consider the countermeasures, and also has been observing the change of sales at platforms. Until 2:00 p.m., the good news came, Seeyoung exceeded Loreal and ranked the first place of sales of washing and care products at whole network, and then the leading place was kept and Seeyoung finally became the champion of sales amount at whole network on this 11th November! In my opinion, this is not only a victory for Uniasia age, but also is the victory for the national brands, is also the new starting for Seeyoung silicone oil free head skin care!”
No.1 for online silicone oil free washing and care products, Seeyoung confidential to be the sales champion
According to monitoring data from Syntun, the sales amount of silicone oil free washing and care products has reached RMB260 million in the first three quarters of this year, and the share percentage presents the fast growth trend on the whole. Seeyoung becomes the online champion of online silicone oil free product market, accounts for 42%, and led the national brands to take five places among TOP10 brands.
In fact, for E-commerce channels, Seeyoung has kept very fast development trend.
In the first half of 2015, Seeyoung became the online sales champion of national washing and care brands. It is worthy of being noted that Seeyoung ginger single product became the sales champion of the washing and care products at the whole network.
On 11th November 2015, the online sales amount of Seeyoung at the whole network was RMB25.15 million, and Seeyoung presented its grand style in its first show.
In October 2016, with excellent fluid sales ratio and fine reputation, Seeyoung won the best new brand of Tmall Supermarket in 2016
△ Spot of Seeyoung on 11th November, 2016
For Seeyoung, there is not only sales amount, there are also consumers’ experiences and feelings. The director of Seeyoung E-commerce expressed that: “with continuous efforts for more than two years, Seeyoung has become sounder in term of product quality, brand service or communication and generalization, Chinese consumers also have very deep impression for the Seeyoung’s brand impression of “silicone oil free head skin care”. On this 11th November, with such diversified generalization strategy as several products with fine reputation, presale for well sold products and so on, we successfully became the sales champion of washing and care products again, and this is our expectation. Besides sales amount, we also expect to provide the greatest feedback for vast users supporting Seeyoung through the opportunity on 11th November.”
Relying on the national platform, forging the champion brand
Sales amount presents the force, brand delivers the value.
In past, the top 10 brands nearly were ranked by such foreign brands as Loreal, Unilever, Shiseido and so on, in this year, with the concept of “silicone oil free head skin care”, Seeyoung as a new force rises suddenly and became the champion of the washing and care products at the whole network. This does not mean that high sales amount comes from fine product, and is also the best evidence for Seeyoung as one national brand.
For Seeyoung that shoulders the Chinese dream of the national washing and care products, “national brand program” is not a slogan, but is a brand development strategy. Just as said by Hu Xingguo, Chairman of Uniasia, if there is Chinese dream and it is believed that Chinese brand will rise, this will be the best age, and is the best opportunity for forging Seeyoung to be a champion brand!